Local Search Marketing

Can customers find you online? Do you show up on the Local Map Listings? Maybe you’re a small business owner who doesn’t see the value of online advertising, because you aren't interested in attracting visitors worldwide. But Local Search Marketing has changed all that. Are your online listings claimed and optimized? With extensive knowledge in the marine industry, our team of dedicated account managers manually inject accurate data on more than 100 major local channels.  Here’s what you need to know – because what you don’t know can really hurt your business!

What Is Local Search Marketing and why should I care?

A Local Search is performed when someone uses a Local Search Engine to find products or services in their area. There are many Local Search Engines that are used billions of times every day, such as Google Maps, Yahoo Local, MSN Maps and Local.com. These Local Search Engines are Internet versions of the outdated yellow pages directory that no one uses much anymore. In fact, 82% of U.S. households use the Internet to make decisions when shopping locally for products and services with 1.3 billion searches a month! (Kelsey Group)

But my business already has a site.

Well, unfortunately a Website will not help you in the Local Search Engines because it's a completely different area of Web advertising. Google Maps, Yahoo Local, MSN Maps as well as all the other Local Search Engines don't look at your Web site to build information about your business. The Local Search Engines create local listings for you whether the information they obtain is correct or not.

So what is a Local Listing?

A Local Listings already exist in most of the major Local Search Engines for your business right now. The local search engines want to populate their results with the most local business information, in order to compete against each other as the best. This is great for people who want to search for products and services online and buy locally, because they want the largest variety of and most relevant business listings to make the best decision.

I didn't know I already had a Local Listing. That’s a little scary.

Chances are your local Web listing may have inaccurate information or not enough information at all. The Local Search Engines by default have only added your business name, address and phone number. While this may seem like enough information, we can guarantee that one of your competitors has already heard about Local Search Marketing and has greatly increased the information in their local Web listing. The information they may have added can include products and services, brands offered, business hours, specialties, even coupons and more.

How can I make sure I stay competitive in local search?

Well, you need to go to all the Local Search Engines and add as much information describing your business to each Web listing as possible. This process could take up a lot of your time especially if you need to change your business information from month to month to stay relevant to potential customers. Wouldn't it be great to just create one listing that updates all the Local Search Engines every month?

MarineWebClub.com has created Local Search Marketing techniques to do exactly that --because we know our members can’t spend hours online updating every local search engine with their business listing.

When you’re a MarineWebClub.com member, you’ll get answers to all your Internet marketing questions.