Banner Advertising

Banner advertising is one of the best ways to advertise and promote your business online. Your banner advertisement on our highly acclaimed internet magazine – Marinewebnews.com – can get you the response that you want from your target market!

Marinewebclub.com is a high traffic Web site with a globally targeted demographic – that’s why we create banner ads content to compliment our internet marketing and advertising services specifically designed for the Marine Industry.

When you place an advertisement in the newspapers, readers may be interested in what you have to offer – but they may not act on their curiosity immediately. Over time, some will forget about your ad and you will not get any response from them.

However, banner advertising is different because the readers will act on their curiosity immediately after reading your online  advertisement! After seeing your banner ad online, the viewer simply clicks on your ad and is taken to your Web site. There they can check out your products or services and if they are interested in buying, they will place their order on your Web site.

Banner advertising is still one of the Web's most effective internet marketing and advertising form of gaining corporate awareness for your company. At Marinewebclub.com, internet marketing is our specialty. We know the strategies and tactics that increase awareness of your company, bring traffic to your Web site and build your marine industry business.

Superior quality banner advertising is most effective when used in combination with other internet marketing and advertising components such as email campaigns, featured articles, and enhanced online interactivity. Remember the effectiveness will be minimal if you don't have a targeted and relevant audience! Viewers become more engaged when they see your banner ads in a number of optimum locations provided through Marinewebclub.com

At Marinewebclub.com, we use banner ads as part of a comprehensive and detailed PR marketing advertising campaign. Our banner ads are created to be visually attractive and engaging, without being offensively intrusive. We provide many opportunities for viewers to see your banner ads throughout the ad campaign. Our rotation of the banner ads in combination with the number of locations results in an extremely effective strategy.

Our demographics are highly targeted and your banner ads will be strategically placed throughout our marine and boating properties to achieve maximum traffic and exposure.

Banner Design Tips

At Marinewebclub.com, we have found that the following banner design tips can increase CTRs (click through ratios) and the resulting sales. We know these tips can help you create better banner ads.

Use animation. A quick-to-download animation can greatly increase a banner's CTR. Animation must be used very carefully since the purpose of the animation is to attract and engage visitors, not to irritate them.

For animated banners, these general guidelines apply:

• The animation should attract attention, but should not interfere or clash with the design of the Web page you are advertising on.
• An animation that loops endlessly tends to irritate visitors. Have the animation loop 7-10 times, leaving the main message on the last animation frame.
• Conversely, some visitors will stop a Web page from loading before the banner animation has loaded, leaving only the first frame. So it’s a good idea to have your message come across in your first frame if you know that the Web page you are advertising on has a long download time.
• Feature a call to action. Placing a "Click here" or "Submit" graphic image on your banner can significantly improve your CTR.
• Use bright colors. Blue, yellow, and green banners have a higher CTR than black-and-white banners. Use the color red sparingly.
• Use the word "Free" in your banner. Depending on what's offered, the word "free" can increase CTRs. For example, offering a free software demo gets a good response. Offering free money arouses suspicion since people will want to know what the catch is.
• Give a benefit for clicking on your banner. Ask a question such as ”Do you want your boat well maintained?” or “Need help with selling your boat?” The answer to the question will be on your Web site.
• Keep the message short. Simple banners have higher CTRs than unfocused, wordy banners.
• Link the banner to a specific Web page. When people click on the banner, they want to go directly to the Web page that has the information they want. Your visitors do not want to go to your home page and have to hunt for the information.
• Refresh or change your banners frequently. Studies have shown that CTRs drop significantly after 2 weeks. The CTR usually increases when a new banner appears.